Caution: Watching this video on your phone may cause massive amounts of irony. #inthemoment. http://spr.ly/RL

The universe’s obsession with smartphones is overripe for parody. Viral video stars Rhett & Link have obliged with an able skewering of the all-too-common practice of ignoring everyone and everything around you in favor of gluing your face to Facebook or Instagram or whatever the the kids are doing with their screens these days.

It’s an easy target in many ways, but the video hits the more obvious targets (e.g., foodies) dead on, and throws in a couple of fun, unexpected twists. That helps make it a welcome addition to an increasingly rich subgenre.